It’s a Win for Premier League Enterprise Students!

Posted in: News Archive

At the beginning of the year, we told readers about a group of Year 9 students from Longhill High School who had been offered a fantastic opportunity to take part in the Premier League Enterprise scheme, which is delivered by Premier League football clubs in partnership with Sport Relief.

The award-winning enterprise scheme aims to help young people in local communities to enhance their life skills, help to improve their educational outcomes and to increase awareness of the world of work.

The students haven’t forgotten their trip to the fabulous Amex Stadium for the launch of the programme and explained how seeing the stadium and its facilities first-hand had helped them formulate and undertake their business plans.  “We got to see everything;” Molly told us.  “We saw the whole stadium, from top to bottom, including the changing rooms, the boxes, the media room and all the different restaurants and food areas.”

“We spent some time in the shop there.” continued Ellie.  “We were looking at the different products on sale and seeing whether the prices they charged were actually what we thought they might be.  Seeing what they were selling already helped us to come up with ideas for other products that they might be able to sell in the future.”

The students came up a range of products which will be pitched to the Retail Division at the Amex Stadium.  Some of the ideas were: A model aeroplane with blue and white livery, a children’s toothbrush with Gully (the club mascot) on it, an adult toothbrush and toothpaste called Bright Tooth, dance shoes with a blue and white stripe, a Seagulls motif rugby ball and music downloads to your phone.

Programme leader Mark Slide, from Albion in the Community, encouraged the students to look at the many aspects of business relating to Brighton & Hove Albion.  Student Toby told us, “We looked at the costs associated with the club, such as income versus expenditure and profit, the fans’ experience, the marketing of goods and whether we could offer incentives to people to buy in person or online.  There was a lot to take into consideration and it was really interesting to learn so much about business.”

What did the students think makes a successful business?  They all agreed that dedication, loyalty, resilience and teamwork were all vital ingredients and are all hoping that perhaps one of their ideas will be produced and one day be for sale in the Albion shop.

Thanks to Premier League Enterprise and Albion in the Community for giving this wonderful opportunity to our students

Did you know – Rival club Crystal Palace’s nickname of “eagles” prompted Albion fans to retort with a chant of “seagulls!” The new nickname took off at a game between the two in February 1976 when more than 33,000 fans watched Albion win 2-0 and has been in popular use ever since

Did you know – The superb stadium (voted the best new stadium in the world in 2012) was built without pillars to afford unrestricted viewing and its unusual curved roof was designed to fit in with the contours of the South Downs and the waves of the sea


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